Showing posts with label Exclusives. Show all posts
Showing posts with label Exclusives. Show all posts

Taking a cautious approach to the Exclusives Portal

 10 JULY 2024


Let's just get it out of the way: yes, the Exclusives Portal is confusing. It is not intuitive or user-friendly; it could use a revamp by a good UX designer. It opened yesterday, a blog post came out on it today, and vendors will add to it over the coming days. All in all, it should be approached with caution. 

CCI's directions are pretty good, so study them thoroughly. I feel like this is the text that bears emphasizing: "Once you submit all your choices, you will not be able to edit, add, or make any changes easily."

In other words, don't plunge into this right now and force yourself to spend your credits on things that don't really interest you. There might be something that you already know has a bullseye on it. (Like, oh, for instance, David Dastmalchian on Friday.) But on the whole, more appetizing offerings will show up. Frankly, I wish they would open the portal only after the offerings are all there.

One thing that seems to baffle many attendees: that you have to click "Add to Cart" before selecting your items. This goes against virtually every ecommerce/online shopping portal I have ever participated in and I wish they would change the wording to "Select Items" or "Use Credits."

Once you're in, you can allot your credits to whatever strikes your fancy; yes, you can allot multiple credits to one choice to maximize your chances. If you don't want anything at all on a certain day, ask your friends what they want and put your points there. Teamwork makes the dream work.


A brief Q&A....

Does anyone ever really get what they want? 

Yes. I've been picked for Funko and others some years; sometimes I got nothing.

Is every exclusive available through this portal?

No. In fact, I'm seeing more and more small press/vendors/artists offer their own independent lottery via their website, Google Docs, Discord, etc. This is much easier for them, obviously, but it's a bitter pill to swallow for your average attendee who simply walks up to the booth to find everything's allotted. 

Is this the same thing certain big vendors are advertising? 

Usually. Mattel sent me the above email and I felt it was a little misleading. Technically correct, sure, but I'm also sure some people missed salient details and got the impression they can easily pick up a Mattel exclusive in a leisurely 60-minute shopping session at SDCC.

Is it better than just waiting in line? 

Debatable. Hardcore collectors may feel this takes away their die-hard advantage of lining up before anyone else. There will be bitterness in some quarters this month; there always is.

When should you submit your choices? 

Wait to see what's coming. I've never seen any evidence that the early birds get picked first, going off my track record. It seems to be randomized. You have until July 18.


So stay your hand for now and be strategic. And do collaborate with friends as much as you can. It seems to be Comic-Con law that you win access to your #1 booth right during your #1 panel. Helping each other out is often the most realistic way for everyone to get what they want.

8 recommendations to bring back the magic of Comic-Con

 9 JULY 2023





I'll post on Saturday and Sunday panels later tonight. For now, I want to talk ideas to put the rainforests and exotic animals back in our currently barren desert of a Comic-Con landscape.

And yes, it's a little audacious to tell Netflix and CCI and Marvel and others what to do. But we're their paying customers! If they genuinely care about staying successful, they should want to hear our feedback. 

So here goes, based on my thoughts and my conversations with current and former attendees this weekend.

#1. No more virtual anything

Zoom panels are crap. They really are. We can stay home and see that on YouTube. We bought badges and plane tickets and hotel rooms so we could be there in person. If you think we're going to do all that and wait in line for your panel only to get a talking head on a screen, you've lost touch with what makes SDCC so compelling.

#2. Make exclusives actually exclusive, actually interesting, and available on the show floor. 

When I see "available at Funko and Target. com on July 21," it stops being an exclusive to me. It's something anyone can order and frankly, I probably will order it from Target and get it shipped so it's one less thing to bother with at the Con. 

Also - pre-orders at booths are a let-down. This is like coming downstairs on Christmas morning and opening up an empty box. I know it's easier on vendors not to bring a bunch of merchandise in and then ship it back, but I'm so over falling in love with something and being told to fill out a pre-order card. Going home empty-handed feels wrong.


#3. Come up with better events

I understand that elaborate offsites like the glorious Blade Runner site a few years back can be $$$$. So come up with something lower-cost and just as interesting. This is where NYCC gets it right, in my opinion - well, they used to, at least. They would have events around the city from poetry readings to live art shows to comics discussions to cosplay contents to drinks with authors and more, often with a few writers or actors or artists sprinkled in, that just felt more intimate and enthralling than what's on tap at SDCC. 

Yes, SDCC does a little of this, but mostly it seems to be big splashy parties that sell pricey tickets for an experience you could basically get at a club in your home city.

#4. Bring back good comic talent. 

I'll hedge this one slightly because there are some quality faces showing up every year - but it's not what it used to be. I and other comic book geeks (and yes, we're still buying badges) feel that absence. First certain booths and artists went away, with some telling me they just couldn't make the money at SDCC to justify coming. Then even the panels with today's top comic talent started dropping off the schedule. Sadly, I think this is my most unrealistic suggestion. 

#5. Start an annual fundraiser or party at the Comic-Con Museum. 

I don't understand why they aren't using the museum more as an offsite. I mean, it's there, and I'll probably go on Wednesday, but they should be having an annual fundraiser with multiple celebrity guests and giveaways. People are already paying $150-300 for certain events - they will shell out for a fundraiser. This could easily become a huge draw on Wednesday or Thursday night.

#6. Work with fandom clubs to create offsites and events. 

I suspect this will evolve naturally after this year, because space rental prices will come down and scrappy attendees will spot the opportunity. Here's the difference between studios and attendees: the former is motivated by money, the latter is motivated by passion. That means attendees are willing to go the extra mile to conceive, organize, and promote events and get-togethers. We already hold cosplay photo ops and contests, Battlestar Galactica happy hours and other events dedicated to meeting the fellow fans of even obscure favorites. I think attendees will take this to the next level on their own because most SDCC attendees are veterans who understand the city venues and rhythms, and the more driven will create more elaborate parties and meetups to make the Con feel special again. 

I know CCI was open to these collaborations already on a small level, but I would like to see more crowd-sourcing that gives attendees a bigger voice in official programming. We're brimming with energy and innovation; use us! Just as anyone can submit a panel, they should be able to submit an event proposal with the understanding that they'll be carrying most of the load.

#7. Decide earlier whether to have an SDCC presence, then announce it and stick to it.

No matter what strikes or sinking economy or cancelled series are happening. I get that coming to SDCC can be expensive but there are ways to cut costs without skipping the Con entirely. I think this somewhat reflects the new mindset we see in cancelling series quickly, removing old series from streaming platforms, and hiring CEOs whose decisions irritate everyone.

Studios need to decide on a presence months before the Con and find ways to make it worthwhile even if they don't have anything big and splashy to promote. Someone like Netflix or Marvel or DC or HBO or Amazon Prime has many assets in their stable. It really doesn't have to be a big loss for them. 


#8. Understand that fan passion and loyalty are immensely valuable even when that value is difficult to quantify.

We all get it - the bottom line is the bottom line - but I think we also all sense a creative chill in the air where fans and followings and the magic of Hollywood are simply ignored in business decisions. I'm a writer (not a screenwriter - obviously) who is increasingly hearing clients ignore the low quality of ChatGPT writing. They are willing to sacrifice originality and settle for mediocrity because the people who could make them understand the value of originality are no longer in the room. We've all seen this trend growing for years - the focus on reboots and copycats, the unwillingness to invest in fresh ideas and stories, the hiring of creatives based on their social followings, the checklist approach to plots and characters - but it's going to get more dire before it gets better. 

Again, I think this will partly be solved by the rise of indie creators. Dinosaur studios will produce stale content that goes ignored and they won't understand why; some studios will invest in a few whipsmart fresh series and stories that perform well; indie creators will work outside the system, create something ragingly popular, and become the titans of tomorrow.


Okay, I have strayed far from the concept of making SDCC great again. But I think you get how it all comes together. I want to make it clear I don't really blame CCI for most of this; I actually have empathy for them and recognize the market factors assailing them. 

But I also recognize that innovation isn't CCI's strong point. They tend to stick with the way they've always done things, instead of being adaptive and responsive and open to outside ideas. So we'll just have to see what next year brings and who is wily and ingenious enough to seize the SDCC throne and fill the vacuum of 2023.

What changes do you want to see next year? How would you reinvigorate San Diego Comic-Con?






A word on the exclusives portal

 4 JULY 2023




Happy Independence Day! I apologize for being MIA but my last week has been death, food poisoning, and other grisly obligations. 

Things are about to get real this week with the panels being announced. Right now, though, I know many of us are struggling with the exclusives lottery. If you're having trouble with the portal or you're dismayed at what's currently on offer, here's my advice:

Wait.

There is zero point to committing yourself right away. Last year, if you'll recall, some vendors were added after we allocated our points - and we weren't able to reassign them. That was a bitter pill. Hopefully that won't be the case this year but I wouldn't rush in, just to be safe. The portal is open until 16 July. Wait and see.

I actually got picked for my favorite exclusive last year (alas, for a time slot during my favorite panel) so don't conclude this is hopeless, as many attendees will insist. I know it's difficult, I know the user interface is terrible, and right now the exclusives on offer aren't appetizing or abundant. But more will be added. I think we're all trained to launch into action the nanosecond something goes live, but this is one time when it pays to hang back.

For now, keep checking it out and focus more on the exciting information we're about to get:

  • The Souvenir Book cover. This is always a fun reveal that signals Comic-Con magic is in the air. Last year it was announced the day before the programming went live, which means we might get it tomorrow. Or maybe not.
  • Panel and programming announcements. If you're new - panels and such are announced 2 weeks in advance to the day. Thursday panels will be announced this Thursday, Friday panels on Friday, etc. We'll also officially find out Preview Night pilots and some other stuff. 

After that, we'll get the Exhibit Hall map and other useful information, but I think it's the panels that will really set the tone for how attendees feel about this San Diego Comic-Con. So don't get too frustrated over the exclusives panel - good things are on the way.






Catching up with SDCC

27 JUNE 2019



Who wants to watch pre-presidents debate when we can talk about Comic-Con? Let's review recent developments.

Exclusives
Yes, we're back to the lottery system; this time, though, we each have "credits" we can allocate to our favorite exclusives to increase our odds of being selected. You need to do so by 9 July. Winners will be selected within a few days. I know last year's exclusives system stirred up considerable rancor; I hope this year goes better for you, but don't get your hopes up too high.


Conan
Everyone is hyped over the release of the Funko figures and the date announcement, but I hope you're being practical as well by spiffing up your 1iota account. Remember - the rabid rush for Conan tickets is not strictly first come, first serve, but also about whose account proves they'd be a colorful addition to the audience.

Also remember the timing. I know programming won't be officially announced until next week, but you probably have a good idea by now of what day is your Hall H day, which one is your offsite day, etc. If Conan feels vital to you, request all 4 shows when tickets go live and try to trade later if you have to. But remember that you have to show up early the morning of the taping and then return in the afternoon to be released in the early evening. You won't be able to juggle this with another demanding line wait.


Comic Creator and Gaming Creator Connections
If you're not familiar with CCC, it's where comic book artists and writers interview each other for a few minutes and decide if they want to swipe right or left. I've heard mixed things from people who attended but I'm sure it's worked out for others. There's a session Thursday night and Friday night and you have to have a badge for that day to get in. Artists can go both nights; writers have to pick just one because we are legion. One new development this year: 10 "emerging artists" from DeviantArt will be there, seeking your gifts. 

Gaming Creator Connection on Saturday is a little different; you'll have 15-20 minutes to speak to different mentors in different aspects of the industry. You can also attend Game Pitch Review on the same day.

Email programs@comic-con.org if you're interested in either of these.




Merchandise
Some people can't wait for each year's official merchandise to be released and others don't care; this anniversary year, though, seems to have sparked a thirst for all things stamped SDCC. I'm usually not interested and even I'm eyeing the Batman shirt.

Don't forget that these items really are exclusive to the Con, and so your friends staying home may be extra interested in having you pick up a few up for them. 


Blood Drive Appointments
Don't forget to schedule your donation to the community. The SDCC blood drive has saved more than 67,000 lives over the years. It's easy to go (they take walk-ins), it's quick, and you walk away with great swag, like an Endgame t-shirt. You're also entered into raffles, with good odds of winning. (I've won prizes twice and I never win anything.)

 

What's a Studio?

Sony announced today we're not getting a look at Zombieland 2 (or anything else) at the Con. This sparked the usual hand-wringing over "major studios" skipping the Con, including Warner/DC, and how only Disney and Paramount will be there. I find these announcements triply irritating because:

  • There's more to SDCC than Hall H and movie trailers - some of us are beyond excited to see the colossal Warner/DC booth, the Batwoman and Pennyworth pilots, the Veronica Mars premiere and the Saturday night DC Universe special event.
  • If these writers would join us in 2019, they'd realize SDCC attendees are just as likely to fangasm over Amazon, Netflix, HBO, AMC (well, maybe not as much anymore) and other offerings. The idea that only old-school studios matter is a dinosaur.
  • These articles tend to imply SDCC's star is dimming. Again, that's through their industry lens. While there's definitely a dynamic of many studios realizing the Hall H ROI isn't there, it's natural for a 50-year-old juggernaut like SDCC to continually shift and evolve - and many attendees don't consider a Tarantino trailer critical to their Comic-Con experience.





Panel Buzz

So speaking of panels... what are you excited to see? Here are some obvious choices:

Marvel anything: No contest, especially if we get a look at Black Panther 2.

Supernatural's final panel: Every Saturday night at Comic-Con, I see women head toward the convention center with sleeping bags and pillows, staking their claim to see the Winchester brothers. This fandom is insane (ranking with Twilight, IMO) and I can't imagine how intense this last panel will be.

Riverdale, right after it: I know everyone likes to roll their eyes at Riverdale these days, with good reason, but it's still crazy popular. And Cheryl Blossom cosplay is always a good look.

HBO Game of Thrones and Westworld: Obviously GOT will be nuts, and I'm curious how polite fans will be toward Weiss and Benioff. More excited for Westworld, personally, unless the GOT panel announces a graphic novel told from the direwolves' perspective.

Scary Stories Told in The Dark: If it comes. Is it coming?

The final Arrow panel: Also sure to be emotional. Honestly, Ballroom 20 on Saturday is going to be nonstop greatness, for those of you who are skipping Hall H.

Harley Quinn premiere: While this hasn't gotten as much buzz as other DC animation, the HQ fanbase is devoted - and really this is just guaranteed to be fun.




Veronica Mars reboot: No doubt many young attendees are thinking "the lady from the car commercials?" but HEY, Veronica Mars was quite a thing in its day - and this will be stormed by passionate fans.

The Boys: This seems to be stirring up significant curiosity pre-Con - and I think this will be a major draw.

Carnival Row: Same. 

Top Gun: Maverick: People I never thought would be into this have it on their top 5 list. 

Batwoman pilot: There's been a lot of scoffing in my Sapphic circles over this - but we're all still going to watch it, right? At least the pilot to see if it's decent.

Pennyworth: Same mix of cynicism and interest, but I think people will be eager to see it.

It Chapter Two:  Major get for Wednesday night. Who needs a $750 ticket to The Gathering when you can hit up ScareDiego?

The Order: A "horror drama" from Netflix, this looks like a great reason to be in the Indigo Ballroom on Thursday afternoon.





Are you excited yet?


Q&A on San Diego Comic-Con lines

14 JULY 2017



It's our last weekend before Comic-Con. By now you know the top exclusives on your list, who you want a signing from and which days will be your busiest. But you've also probably realized that many of your choices swing on whether you even can get into a certain panel or room.

Lines are - after getting badges and hotel rooms - the biggest grievances at San Diego Comic-Con. You'll hear people say that it's not even worth going anymore or that it's impossible to get into Hall H. The first is a matter of opinion, the second is flatly untrue. You can triumph over most line situations - it's just a matter of what you're willing to give up. You might want to sacrifice smaller game for one big kill, or opt to keep your time free.

Here are some of the questions I get on lines.


What kind of thing will I have to stand in line for?

Many things. It's not just Hall H; there could be a line to pick up pre-sale exclusives, to get an autograph, to enter a gaming tournament, to go to a screening at the Horton.

Why are the lines so long?

Because we're all barking mad. We've gotten to the final round of the journey that is trying to attend San Diego Comic-Con and nothing will stop us from obtaining our panel, toy or film of choice.

And there's the fact that SDCC doesn't clear rooms - so instead of waiting in a line to see the first panel of the room, you'll be waiting with people there to see a panel four hours from now.

Can someone hold my place?

To an extent. Definitely work with partners, but don't install one person to hold places for 10 people who show up at the last second. When this happens over and over, you can wind up with an extra 200-300 people ahead of you who didn't wait like you did. This has been a huge source of contention in recent years. Huge as in, causing bitter and longstanding feuds.

Does standing in line mean I'll definitely get access?

Not always, not in a guaranteed way, no. There have been situations when thousands of people spent the night in line for a panel they would never get into. It is very difficult to assess how many people in a line snaking around the back of the convention center will fit into a room. Most often you just have to guess.

And some lines - for drawings, say - are a crapshoot. If only 1 out of 3 people in that line will get the exclusive or autograph, you need to weigh the odds against what else you'll miss out on.


Hall H is a slightly different story. The wristbands provide some guarantee and have mitigated - though not eliminated - the unpredictability and disappointments of the Hall H line. The 4-day campouts, people cooking on tiny grills, that woman getting hit by a car and dying because she was so afraid of losing her spot, the fight where one attendee stabbed another in the eye with a pen  - it was anarchy for a few years. Things are more orderly now, but you'll still need to dedicate effort and time to getting a good wristband.




What time will I need to get in line?

Early. It's unusual to make back-to-back panels in different rooms unless they're fairly small. Accept the need to spend time in line and plan your day accordingly.

Some panels are walk-in. Yes, even Hall H. Do a drive-by if you can a few hours ahead of time; check Twitter and ask; play it safe if the panel is important. It's really easy to overestimate the line time (like when I spent 12 hours in line for an X-Files panel and sat next to someone who'd waited about 90 minutes) and underestimate it - the first NASA panel at SDCC had people lined up 3 hours in advance but a ton of attendees showed up within 30 minutes and were shocked to find they couldn't get in.

Also consider the context of other lines. Let's say Hall H is having a highly popular day Saturday and a not so in-demand day Thursday. Saturday will draw more people out of your Indigo Ballroom line - but on Thursday, your line could be more crowded and competitive.

If you're deciding when to get in line for some kind collector/exclusive invent involving Hasbro, Mattel or some other behemoth - do your research on the specific company you're targeting. As I said in my most recent exclusives post, almost every "regular" collector I know has come away from SDCC in the last 4-5 years angry and empty-handed because it's so difficult to triumph over what can feel like a rigged system. You'll do best to seek guidance from attendees experienced in that particular domain.


Offsites are best done early on in the Con because the lines grow throughout the weekend. But I did hear about some people getting lucky on Sunday, so apparently it just depends. As with many things at Con, early morning or early evening can be prime time for minor drawings and events.



Why do people get so frustrated with lines?

It's not just a matter of waiting. A lot of people actually like sleeping outside and waiting in long lines. It's a chance to rest and catch up with friends or make new ones. It also makes people feel hardcore and gives them bragging rights.

However, it doesn't always go smoothly. See the aforementioned dynamic where dozens or even hundreds of people join their friends in front of you at the last second, shoving you way back in line.

Exhibit Hall lines can get really ugly. Remember - rules and guidelines can change on a dime, the staff isn't always prepared for demand, and the whole melee is supervised by different types of staff and guards. So attendees can get conflicting directions for where to line up, be told they can't line up, told to line up but not given the right ticket to actually purchase something, be forced to disperse while a difference staff member lets new people in, etc. There's also the horror show of when a line is moved, and a bunch of attendees take advantage of the confusion by jumping in at the front.

There's no surefire trick here. Be polite with staff, even if they're belligerent, and plant seeds of doubt by telling them that a different staffer gave you permission to line up/buy/enter the drawing. Form solidarity with the people around you in line. But when all is said and done, there will possibly be times you get screwed and you can't do anything about it.


When is a line worth it?

This is highly individual. But you need to ask yourself if:
  • You would be okay seeing the panel on YouTube or in the Playback room
  • You'll feel let down if your favorite cast member only speaks once, while the director and star dominate the panel
  • You'll be disappointed if you get stuck so far back in the room you have to watch the panel on a screen anyhow
  • You haven't gotten a chance to thoroughly explore the Exhibit Hall
  • There's anything else going on at the same time that you really want to see.

If you answer yes to most of those - I wouldn't spend more than a few hours in line.




What are common mistakes with lines?

Randomly joining a line is always a mistake. Check which line you're in. It's easy to be told the wrong thing and spend 90 minutes in a line for something you don't care about.

If you can't find a line, don't accept "I don't know" from a staffer. This happens with autographs, smaller events, Horton panels and other events. Keep asking, keep waiting, ask online. (See my Horton panel advice.)

Other times people wait in line long after they lose any hope of getting in. Follow logic over what a volunteer tells you. I've told this story before about a Neil Gaiman panel where the room filled, the door closed, the panel started, but the volunteer kept telling us we were getting in. People dutifully waited long after it was clear we were not getting in. Take control of your destiny at SDCC; there's a lot of confusion flowing around and you'll need to dig for the truth sometimes.

While it's hard to tell precisely when a line will be admitted to a room, you should play it safe in terms of going to the bathroom or out for coffee. If you think there's any chance your line will start getting ushered into the room - and this can happen well before your panel or screening starts - do not leave the line. If you come back from the restroom and your friends are already in the room, you can't jump to the front of the line unless those people are willing to take you at your word that you were just in line.



Is it possible to do SDCC without lines?

Yes. Remember that the big room panels usually have their panels shown in the Playback Room. If you only want to see 1 panel and don't want to wait 4 hours to get into the room and then sit through another 3 panels, this is a good option. I know everyone wants to be within the physical presence of their favorite casts, but when there's 4,000 people between you in the room, it's not going to feel that physical anyhow.

Or you can just opt for multiple smaller panels instead of blowing your energy and time on that one Game of Thrones or Stranger Things Hall H panel. This is how I roll and for me it's a happier strategy. If one panel is dull, no big deal - I didn't invest an entire day in it. It also frees me up to eat or go back to my room or meet up with someone on the fly.


But I am going to do a long line campout. How can I make it more bearable?

Obviously you want to share line duty with a partner. If you don't know anyone, ask around - you'll find someone else intent on the same panel/line.

Bring whatever you need for the long haul - snacks, water, blankets, air hammock, chair, phone battery, ipod. Also do research into local 24-hour coffee shops, stores and restaurants (limited) so you can go on a run whenever you need to. Yes, some actors will come by and hand out donuts or pizza but it's nothing to bank on.

Talk to the people around you. This isn't like getting stuck on a plane listening to someone's stories about their knee surgery. You're with people who share your interests, it's a relief to exchange hotel or badge sale war stories, and you'll hear all kinds of great Con news and gossip. Your new pals will also save your spot while you hit the loo or go get breakfast. This really is one of everyone's favorite parts of the Con. Last year I chatted up two people in a Syfy line and this year I'm driving down to the Con with one of them.







If you lived through the 2017 badge and hotel tumult, then you know in your heart that this Comic-Con could be your last. The demand is just too dire these days to feel certain of being there next summer. Consider that when you're deciding how to spend your days and hours. You want to live your Comic-Con at maximum enjoyment - so think hard before you spend all of it in a line.

Reminder: Pre-orders for 2017 SDCC merchandise end 5 July - so buy now

30 JUNE 2017



I know we're all headed into a 4-day holiday weekend, so here's a quick reminder before you go: place your order now for any Comic-Con hats, shirts or tikki idol mugs. The chance to buy online and pick up at SDCC ends on Wednesday, 5 July, at noon PST.

Some items do sell out, so if you have your heart set on something, it's best to get it now. You can order right through your Member ID account, which has a new "Merch" tab.

I would also take a close look at the shirts before you buy; the above picture makes the darker shirts look like a black velvet painting from the 1970s, but the actual cotton seems to be not quite as black.



 
You can pick up your stuff at the Pacific Ballroom in the Marriott right next to the Con. You don't need to have a badge for the day you pick it up, but you do need to show your badge or barcode confirmation. In other words, if your badge is for Thursday, you can swing by Wednesday and collect your order. You'll need a photo ID and the printed order receipt.



Let's talk about SDCC exclusives

25 JUNE 2017



Most people come to San Diego Comic-Con prepared for one challenge: the lines. What doesn't get discussed as much are the problems surrounding exclusives. And I wish they were, because it's a source of much frustration for nerds who come to SDCC specifically to buy one-of-a-kind action figures, variant covers, gewgaws and other items. They think that if they can get into Preview Night (or first thing any other morning) they have a good chance of getting what they want.

That's really not the case. Instead this kind of dynamic happens:
  • The "exclusive" is also available online for virtually anyone - and will hit ToysRUs in time for Christmas
  • A labryrinth of ticket lotteries, lines and other hoops to jump through make buying onsite complicated and almost impossible
  • People with early access to the Exhibit Hall buy up the exclusives before attendees get in
  • Resellers dominate and flood Ebay at marked-up prices
  • Absolute mayhem



I'm not a big exclusives person, so I tapped some people who are way more serious about it than I am. Here are their experiences.


Comic shop worker: His boss sent him and another staff member to SDCC on retailer passes with a list of exclusives to pick up. The deal was that those exclusives had to pay for their trip there with money left over. (This wasn't  a mutual agreement - it was a "do this if you want to keep your job" thing and it's not uncommon.) None of them - the owner or the staff - had been to SDCC before and the staff members were unprepared for the brutality of trying to get certain Hasbro and other exclusives. They were freaking out about being stuck with their hotel bill, ended up living on Ramen all 4 days and barely slept because they were making deals to get other things (like event tickets and back issues) to trade for exclusives.

Anonymous attendee: He's had numerous struggles with Hasbro, Mattel and Lego. Last year 3 of his friends bought a Mattel WW Barbie during the pre-sale for him to pick up and ship home. After waiting in line for 4 hours at the Marriott, Matty Collector staff took a 3 hour lunch, then came back and closed early. He had to come back the next day and wait again. And because the WW Barbie turned out to be less than exclusive after all, his friends no longer wanted it. He was also annoyed that last year's Lego "exclusives" were more like early releases of the Block Headz that were available 9 months later at TRU, Target, and Walmart.



Various first-timers I've talked to: Some of them were able to join certain trading circles to get what they wanted; one spent 17 hours straight online trying to get a specific figure and finally found someone to sell it to him behind a food truck; one came from Mexico specifically to get a 6" Boba Fett figure and never got it despite his best efforts. A first-timer who came with me in 2013 almost lost it over our hellish experience at the Mattel booth. Another one saw two attendees get marched out by Security after an argument over a line. Exclusives disappointment seems to be a recurring theme among the first-timers who share their stories each year.

Veteran attendee: He believes that while the exclusives aren't as great in recent years, the recent advent of wristbands and tickets has made onsite sales more manageable. He got upset last year when Security moved a line he was in to another part of the convention center, which made it easy for people to cut in. He also dislikes the online lotteries, because he feels that more exclusives go to people who are simply out for what they can get vs. passionate collectors. But overall, he believes that as Comic Cons get more high-profile and companies see more $$$ to be made, the type of exclusives we used to get - that were limited to the buyers within the convention center - are dwindling.



Recovering exclusives addict: Just like some people can't resist a blackjack table or a hypodermic needle, some nerds are driven to possess exclusives whether they like them or not. It's the rarity and challenge they can't resist in most cases, as with my friend B who used to drop an incredible amount of money on exclusives. (Enough to pay off a house, is his estimate.) He would crave something right up until the moment he knew it was accessible to the public; one time he was zealously hunting a fairly valuable item when he came across it at a used bookstore for $25. His desire for it died on the spot. At that point he knew it was a compulsion he couldn't afford, and today he rarely buys any exclusives. If this describes you in any way - maybe not to this extent, but you keep collecting way past your budget - then make sure you do your homework on whatever you're eyeing. You will often find out it's not as rare, special or necessary as you think. And that the resale value (always a convenient justification for buying) isn't worth it.


Just a few things to think about. I'm not going to give precise advise because I'm not enough of a savvy procurer to do so. I will say that you'll pick up the best advice and contacts on collector boards. While "San Diego Comic-Con Exclusive" is still highly marketable packaging, most collectors I know don't try to go to SDCC - but they do know what things are worth and where you can get them. If you're dazzled by the exclusives that have been paraded around online so far but living on a budget, do some research. You'll make better decisions, have more money, and you'll appreciate whatever you do buy instead of regretting it a month later.




The SDCC Daily

12 JUNE 2017




Not the most thunderous day in Comic-Con news, but we did see some exclusives. Such as...

BifBangPow is bringing Batman and Bane from The Dark Knight Rises.


How cute are the Ren and Stimpy from Funko?



Factory Entertainment unleashed a new Back to the Future Time Circuit keychain. Small + affordable ($15) + loyal fandom = a highly popular exclusive.

If you want to go incognito at SDCC but can't find the right mask, one of these crocheted superhero masks might do the trick.

Are you hungry for a free souvenir? NinjaBot is giving away free buttons at booth L-08.


Finally, Moebius Models showed off some very cool exclusives, including:
  • BvS Batwing finished version with bag, 150 pieces
  • Frazetta Death Dealer exclusive edition with signature sleeve and pin, 120 pieces
  • Frazetta Death Dealer Pin Set, 400 pieces
  • 2001: A Space Odyssey HAL pin, 1000 pieces



Being semi-obsessed with HAL, I am definitely getting that pin. I actually thought it was a fancy IoT doorbell at first, one that could address visitors in a HAL voice, but a pin is good too. And just so you know, the BvS Batwing (pictured up top) comes pre-assembled out of the box and includes a cockpit, landing gear and removable forward gun housing.

While anyone can order, Moebius is focusing on SDCC attendees picking up at the show. If you want to place a pre-order, email moebius.specials@gmail.com.



 

And yes - badges are still arriving in attendee mailboxes.

Let's kick off the SDCC Daily for 2017

10 JUNE 2017



It's happening; we're getting new announcements on the regular about exclusives, comics and more. So what's happened lately?

If you got your badge days ago, it might be hard to believe they're still landing in mailboxes - but they are. Just like last year, photos are getting stolen off social media so block out your name if you post yours.



Diamond has paraded their 2017 exclusives around to Internet applause - Batman Beyond/Terry McGinnis, Dark Phoenix, an emerald-studded Poison Ivy, Ghostbusters, the Flash and more.

 Entertainment Earth brings us Spider-Man and Green Goblin; Icon Heroes brings a Rebirth Wonder Woman; Factory Entertainment announced that Deadpool co-creater Fabian Nicieza is doing a rare signing on Friday and Saturday of their Deadpool collectibles.



And if you have a spare $250 in your pocket, you can pick up Stan Lee's God Woke graphic novel there at the Factory Entertainment booth as well. It's okay if you keep accidentally calling it Woke God; I do too.

Do you want to walk the runway at the Her Universe SDCC show? Share your own personal Wonder Woman in this Hot Topic contest.

Black Panther has electrified the fan world this week; expect some expert cosplay and very long lines for anything Pantherian at the Con.

A word on exclusives for first-timers - they're not always that exclusive. If, for instance, you feel it's just not Christmas without the Starship Enterprise hanging from your tree, and you're worried you can't hack the SDCC Hallmark line, you'll be glad to know Hallmark will sell more of these ornaments beyond the 225 they're dishing out daily at the Con. Same holds for little Walrus Man below and some other booths/manufacturers. Do your homework before you waste time in line. I'll do a post on crafting your exclusives strategy.



After innumerable contributions to our collective nerd life, Adam West passed away at the age of 88. His Con panels were incredible and I think we can all agree that there's nothing better than watching stodgy Batman get flustered as Julie Newmar slinks around 1960's Batman episodes. Let's hope Adam gets the special commemoration he deserves at the Con.





We know Adult Swim is bringing the RickMobile to Comic-Con - but attendees are wondering if their On the Green tour is coming to SDCC. Dates haven't been announced yet if so.


Behold the first Preview Night acquisition I will hold in my arms: Death from Bill and Ted's Bogus Journey. What's your #1 exclusive wish so far?


Finally, a reminder for those of you who want to attend a Conan taping - make sure you are signed up in your Member ID account to receive third-party emails. Yes, you can try to get tickets on your own but in past years, attendees got emails with special codes to enter during the ticket request. Make sure you're one of them if you want to go. I'll do a special Conan post down the road to explain the process.






Oh - and really finally - I've been getting asked where all the offsites are. I know pickings seem slim so far this year. Bear in mind we still have more than a month to go and more events will be getting announced. But even if we do end up with an oddly low-event Comic-Con, I promise you will find plenty of things to go. It's not like you can ever run out of events, panels, tournaments or attractions at SDCC.

But if you're genuinely worried about this, you can always start your own event. Don't be passive - whether you want to arrange a small get-together of online friends or throw an actual bash for your specific fandom/hobby/lifestyle choice, be the change you want to see at the Con.

Stay tuned. More and more announcements are filling our world.


13 tips for masterminding your line strategy

15 JULY 2016





At this point, you probably have a good idea of your Comic-Con priorities. You at least know which panels you want to see, which exclusives you want to get, and which events you'd like to attend. And now you need to calculate the lines involved for all of them, collaborate with partners on who can stand in what line, and then discard the smaller game you'll sacrifice to get the bigger kill.

Take the Star Trek premiere Wednesday night. You will line up for a drawing earlier that day. We don't know exactly how many tickets are available, but we do know that many of us will draw losing tickets. People without Preview Night badges may not be in town early enough to participate - and people with Conan tickets for that day need to get in that line that morning. Factor all of that into your decision on when and if to line up for this drawing.

Same with waiting in line for drawings on autographs and exclusives. Weigh what else you're missing at the Con against this possibility of winning or losing.

Hall H is a different story. The wristbands give you some guarantee you'll get in and while many people make fun of them (including me, in the past), I do think they've reduced the chaos and conflict of the Hall H line. The 3-days campouts, people cooking on tiny grills, fights over cutting in line, that woman getting hit by a car because she was so afraid of losing her spot - it was pretty much anarchy for a few years. It's definitely calmer now. But you'll still need to dedicate effort and time to getting a good wristband.



Here are a few general practices that can help you make wise decisions on lines:



#1. Pack provisions. Batteries for your devices, water, snacks, blankets if you're outside in the San Diego night; you don't want to put 2 hours into a line and then throw it all away because you're starving or cold.

#2. Talk to the people around you. This happens naturally at Comic-Con, even for introverts who loathe small talk. One, it's not small talk; we all have interests in common. Two, SDCC fosters an atmosphere that is friendly yet chill, with everyone feeling pretty comfortable. So get to know your line friends. They'll hold your place while you run for coffee, they'll tell you about events or signings you didn't know about, and they may have valuable information about the fandom you share. Plus it's just a fun way to pass the time.

#3. Always check which line you're in. It's too easy to be told the wrong thing and spend 90 minutes in a line for something you don't care about.

#4. Be very proactive about finding out where lines are. Volunteers and guards don't always know, or will feed you some weak excuse just to get you to go away. For instance, last year a girl at my NASA panel missed the Spirited Away screening because multiple volunteers couldn't tell her where to line up for Horton tickets. Later I ran into the same problem (the Horton line is usually opposite Ballroom 20 doors, right by the Sails Pavilion, FYI.) Another year I was in line for a Neil Gaiman panel that went on forever. The volunteers kept telling us they were letting people in. The panel started, 10 minutes passed, 15 minutes, he assured us we'd get in. Finally we sent a scout to the front of the line who reported that the doors were closed, no one else was getting in. You do have to take control of your destiny at SDCC because there's too much misinformation flowing around.

#5. On that note, go ahead and ask people in uniforms for help - but it's your fellow attendees who usually know the answer. That's not to trivialize volunteers in any way, but volunteers only have the information they're given.





#6. When it comes to the Exhibit Hall, lines can get contentious. And it's not uncommon to get conflicting directions from different types of staff and guards. Every year attendees get furious because they're told the line is closed for a certain booth - then someone lets new people wait, who buy up the exclusives, and it all gets rather ugly. There's no surefire trick here. Just keep asking different people and if someone challenges you, say, "That person told me I could stand here/wait/buy that." Usually this buys you time as they conference and you get closer to your goal.

#7. Remember that the big room panels (Hall H, Ballroom 20) usually have their panels played back that night. If you only want to see 1 panel and don't want to wait 4 hours to get into the room and then sit through another 3 panels, this is a good option. I know everyone wants to be within the physical presence of their favorite casts, but when there's 4,000 people between you in the room, it's not going to feel that physical anyhow. Going to the playback sessions at night (check the programming for times and rooms) can free up your days to do other stuff.

#8. That said, don't assume every big room panel is inaccessible. It's been quite uneven in recent years, with some walk-in Ballroom 20 and Hall H panels, and others requiring an all-night vigil. Overall, the big room lines have gotten much more reasonable; I think people are just over it.

#9. Standing in line with friends definitely helps free you to fetch takeout or stretch your legs. Everyone expects to see that kind of shift work. But don't be the person who waits alone in the 6BCF line and then is joined by 13 other people moments before the panel starts. That's going to piss off the people behind you who put in the time, just like it would annoy you. When this happens over and over, you can wind up with an extra 200-300 people ahead of you who didn't wait like you did.

#10. If you're unsure of how people take care of business in these long waits/room vigils, some panel will give out tickets so you can slip out for a bio break. Hall H has restrooms in the space. You can also use the lobby restrooms overnight. Some restaurants deliver to outside lines. And yes, the rumors about certain celebrities handing out donuts or pizza or coffee to the Hall H line have been true in the past but it's nothing to bank on.



#11. Offsites are best done early on in the Con because the lines grow throughout the weekend. Remember, a whole new crowd floods in on Saturday. If you're really attached to visiting the Fear the Walking Dead yacht, don't put it off. Get it done early on if you can.

#12. Try to calculate how much of the crowd will clear out for your panel. Let's say you want to see Archer on Friday at 5 pm. Indigo is a popular all-day activity for animation fans on Friday, but it's a safe bet that some attendees who got in line while it was dark out for those first panels will pack it in by afternoon and go get a meal and a shower. Not that I'd advise showing up at 4 pm, but I wouldn't say you need to be there at 5 am either.

#13. If you're interested in a panel and can't guesstimate how bad the line will be, try to swing by the general area and monitor the situation. Ask people which panel that line is for. When NASA first came to the Con, people were still getting in line just minutes before the first panel - apparently they assumed it wouldn't be that in demand. (They didn't get in.) It's easy to both underestimate and overestimate how many people will try to get into a panel. Check Twitter for panel line estimates and post your own - attendees appreciate it.





I've mostly talked about panel lines here. Mattel, Hasbro and that whole carnival involves a different strategy, and I would advise searching out tactics on the specific company you're targeting. Not to be a gloompuss, but almost every "regular" collector I know has come away from SDCC in the last 4-5 years angry and empty-handed because it's so difficult to triumph over what can feel like a rigged system. I don't want to steer you awry, so please ask for specific tricks and tips from attendees experienced in that particular domain.

In general, my feeling on lines is this: it's always best to enjoy the Comic-Con you're at because it could be your last. Your enjoyment could be catching up with friends in a line camp-out (because really, how often do any of us just sit down and talk for hours these days?) or it could be a day mixed with offsites, the Exhibit Hall, and one panel. Only you know what's most urgent in your Comic-Con heart. And you could easily fail in both badge sales for 2017 - so before you spend all of this Con in one line after another, think about what will make you happiest.

The SDCC Daily

7 JULY 2016






Busy day. What did we find out? Besides the obvious, Thursday panels.

And the SDCC keycards.

Well, you probably found out if you were going to the Wednesday Conan taping with Silicon Valley. There were questions, celebrations and complaints about this, so a few points.
  • They prioritized SDCC attendees, which meant you had to use the promo code that was sent in the email. What email? The one you got if your Member ID profile opted in to receive emails from third-party sources. If you opted out of that, you didn't get an email with a promo code and you probably got wait-listed for every Conan taping. I thought everyone knew about this; I was wrong and I feel bad for not warning people.
  • You can still do standby. If you do this, mention that you're officially waitlisted. You'll be prioritized over those who aren't. Have your waitlist email at the ready. If you're wearing some amazing cosplay, you may be seated near the front.
  • That said, I think competition for standby will be a lot more intense this year. 
  • So far we know that SV is Wednesday; Thursday is Weird Al and maybe a mystery guest?; Friday is Game of Thrones (and it will tape later than normal to accommodate their schedule) and Saturday is Suicide Squad. 

We also found out there's a new kind of villain in town; scammers who steal badge pictures and post them in fake online auctions. I know a few thousand of you happily shared your badge photo, sometimes with your name showing, online, so please learn from what happened to one guy: he was stripped of his pro status and had his badge cancelled by CCI - because a picture of it showed up in an Ebay action. Hopefully he can work this out with CCI. In the meantime, consider this living proof that fraudulent badge sales abound online. Whoever posted that auction (and they immediately created a new one with the name scribbled out) does not have a badge, but they may soon have an extra 2K in their pocket.


Titan announced their Torchwood book would launch at the Con.

Boom! showed their WWE covers, including one featuring Matias Bergara.

In addition to the Aliens reunion at the Con, Fox is letting you pre-order a special 30th anniversary version - and the Blu-ray comes with a Dark Horse art book and collectible cards.

Another Thursday night event: the Archer cast will do a live episode reading on a yacht. If you got tickets to this, I'm officially jealous. If you didn't get tickets, you can still get tickets for Rave of Thrones the same night. 


Gentle Giant rolled out a few SDCC exclusives.

So did Toys R Us.



Enter Schick's #Hydrorescue contest to hit up SDCC and meet Zachary Quinto.


ComiXology announced its Comic Book All Star trading cards which you can pick up at their booth.



Or you could pick up this Jared Leto-based Joker.

Black Phoenix Alchemy Lab announced their SDCC scents, available only at the CBLDF party:
  • Disrespect for Authority: Gleaming black leather with blonde tobacco, copal and smoked vanilla.
  • Sordid and Unpleasant Activities: White cedar and bourbon vetiver with poplar, smoked cumin, oak-barrel whiskey and a dribble of spiced rum absolute.
  • Criminal Glamour: Black patchouli and leather, wet with styrax and black amber and smoothed by velvet oudh and black currant.

If I learned one thing today from the reaction to the Thursday programming, it's this: attendees are feverish for Mr. Robot. That was the panel I heard mentioned above all others. We'll see if people are just as excited for Syfy panels The Magicians and The Expanse; I'm guessing not quite as much.

Tomorrow we'll have Friday programming. We already know the afternoon is difficult, with iZombie, Orphan Black and Archer forcing you to make hard choices. And that's after giving up Hall H and seeing Game of Thrones at Conan. So many sacrifices!

The SDCC Daily

5 JULY 2016





Another overwhelming day in Con land. So what happened?

CCI reminded you that you need to pre-order an SDCC t-shirt tomorrow morning or forever hold your peace.

Star Trek confirmed it's here to colonize Comic-Con with merchandise, art, panels, screenings and more. Panel picks include a Saturday evening NASA panel, a Saturday lookback at the Roddenberry Vault, and a Friday look at science, the Smithsonian and Star Trek. And if you're up for Hall H, you can see Star Trek: Celebrating 50 Years on Saturday with William Shatner, Jeri Ryan, Scott Bakula, Bryan Fuller and others.


Real talk: the ever-multiplying number of SDCC offsites is beginning to exhaust me. Today CCI proudly rolled out a few hundred activities to eat up those days you didn't get a badge for. I can't imagine not seeing something here that will interest you. Fellow space nerds, I will see you at the Hilton Gaslamp to luxuriate in all that VR/NASA goodness.

Your TV girlfriend Gillian Anderson posted a Marilyn Monroesque photo of her character in American Gods. 


Destination America's new ghost show is called Kindred Spirits (how is there not already a ghost show with that title?) hosted by paranormal alum Amy Bruni and Adam Berry. It will be featured on a Friday night Supernatural Super panel (I would have named this something else to avoid confusing the easily excited Supernatural fanbase) along with Paranormal Lockdown's Nick Groff and Katrina Weidman, and John Zaffis from Paranormal Collector. Basically, a whole slew of paranormal reality stars, which should please attendees who've been asking why SDCC doesn't have paranormal panels like other Cons.

You can be the first to gaze upon this 13 foot statue of Captain America at the Con before it goes on tour.

The Impractical Jokers have had a decent SDCC presence in the past, but this year they are flying their flag full mast. They'll be at Dick's Last Resort with games and contests, will do a livestreamed episode and karaoke party Thursday night, and spill into Petco Park on Saturday with a rager that includes sumo wrestling, a mechanical bull, a corn maze, music and a brand new episode.

Gentle Giant created this Chewbacca exclusive that looks like a mad scientists scrambled his DNA. Infinitely cuter: DKE's Chewback and Obi-Smurf-Kenobi.



And Applehead Factory is bringing you their latest Teddy Scare: a prison bear who's escaped his cell to rampage through Comic-Con. They're giving away one prize a day at booth 4923 too.

Final words: if the glut of Comic-Con announcements is starting to overwhelm you, if you're starting to feel like SDCC is going to be a herculean effort, step back and turn off the information flow for a bit. Comic-Con should be fun, not feel like a job.

The SDCC Daily

3 JULY 2016




So what have we learned over this holiday weekend?

The SDCC Events Guide cover is a beautiful tribute to Star Trek and Spock.

Another Comic-Con contest from NBC San Diego is afoot. I feel like there weren't as many of the big showy contests earlier this year, and now we're having a ton of radio station contests & the like. Free trip to Comic-Con either way.

This SDCC exclusive of Aquaman and Cthulhu is just begging for an underwater buddy cop series to accompany it.

The Black Girl Nerds of Color meetup is happening at the Hilton Bayfront Friday night. RSVP here.

Hasbro dazzled everyone with this Kylo Ren  (available at Star Wars celebration in London) and very cool melted Vader helmet, as well as this Obi-Wan with glowing Leia hologram. How much do we all want these? Quite a lot.



We got a look at new concept art for the Justice League. 

Bandai showed off Chogokin Voltron.

Action Lab Entertainment is bringing a smorgasbord of creators and exclusives and signings to the Con.

CCI's David Glanzer gave an interview to Forbes on San Diego Comic-Con, growth, money, their economic impact on San Diego and why the Con is so damned popular.

This Thursday night Fandom party is free.

Chris Hardwick's podcast and stand-up events at SDCC are not.

And on that note, I'll close with two questions that I keep getting asked:
  • Where are all the parties - the big branded ones that are usually talked up by everyone in these final weeks?
  • What will the WB bags look like?

My answer is to both: I don't know. I do think there are fewer events this year (granted, there's still plenty to choose from) and that suggests that companies are concluding the same thing many studios and creatives already have: marketing at SDCC doesn't always bring in justifiable ROI. My nightlife plans for this year's Con are pretty much dinner, drinks and hanging with friends/colleagues, and most people I know are shooting for the same.


As for the bags, we'll find out soon enough. First-timers, we are referring to huge and very durable bags that will be handed out to you on arrival. Each will have a certain design (usually a TV show) and while some people don't care which bag they get, most of us do - to the extent that there is plenty of trading that goes on. Right now you might be thinking, "All this fuss over a bag?" But they're great for carrying your purchases in and you will see plenty of stuffed ones being carried out by bellhops and loaded into cars on the last day of the Con. (They're also great for moving or donating to shelters so you may hang onto yours even after you get home.)

I know everyone's itching for Conan tickets and Nerd HQ news. I'm thinking Nerd HQ has got to come out with their Conversations schedule this week, no later. As always, pay close attention.