In another Comic-Con mile marker, Mattel has announced their first toys for SDCC. You can see them here: Ghostbusters Egon Spengler, Masters of the Universe Rotar vs. Twistoid and Hover Robots 3-Pack. And they've announced the voucher sale launches 28 May, which means we should see an incredible rollout of toys over the next 3 weeks. May just got exciting!
courtesy of MattyCollector.com
If you're new to SDCC, you should be aware of 2 things:
1) Some of the SDCC items you'll see announced are exclusives and some are just collectibles. The term "exclusive" has become somewhat elastic, to the point where people use it to mean "launching at SDCC," "sold only at conventions," "sold for now only at SDCC but we could change our minds" and other conceptual possibilities. Sometimes companies will imply a product is exclusive to drum up interest when really it's just new. So if you're planning on buying something to sell it for a huge profit on Ebay, be warned that your item may not be as rare as you think.
2) Getting exclusives is so competitive that you pretty much have to train for months in the Himalayas in an elite school for assassins just to get your hands on one. There was a time when a Preview Night badge (and being fleet of foot) pretty much guaranteed you'd get what you wanted; you'd hotfoot it to the right booth, which you'd already memorized on CCI's Exhibit Hall map, and get in line. Or you'd play dirty and find a way to already be in the Exhibit Hall through some vendor-ish trick and beat out the attendees waiting outside.
That's all changed. Lots of manufacturers use a voucher system now in the interests of crowd control. My best advice for you is to pay attention to what's coming out and follow whatever instructions are given. There are so many exclusives rolling out that it can be hard to stay on top of them; CCI will publish a fairly exhaustive list as we get closer. Whether you're trying for something from Hasbro, Funko, Dark Horse, Mattel or some other company, be aware they'll use slightly different processes. Some companies sell pre-sale vouchers online, some hand out vouchers physically at the Con, some still sell product right from the booth. Be aware that you're competing with people who want to get the exclusives just so they can resell them, and that these people tend to find sketchy ways of trumping the competition.
I'm not trying to sour you on getting the collectible of your dreams - just warning you that you really have to be on point for this. You can't just roll up to the booth, point and say, "I'll take that."
Anyhow, let's look at Mattel's game plan. You're going to buy a purchase voucher at MattyCollector.com on 28 May 8 am PST if you're a member of Club Eternia. That's not some weird comet-worshiping euthanasia cult, but a special club for collectors.
If you're not in Club Eternia, you can buy a voucher from 1 June at 9 am PST to 8 June at 11:59 PT.
You may or may not get one, depending on how popular your item is. If you do get one, you'll pick up your toy at SDCC Thursday-Saturday. Sometimes vendors have you come to their booth for this but Mattel and many other places usually have you report to a room in the labyrinth halls of the Marriott. Some of those items will also go up for sale on Mattel's site during their SDCC After-Party Sale on 27 July.
San Diego Comic-Con is two months from today, people. Two months.
