So what did we think of San Diego Comic-Con 2015? Let's break it down.
Lines.
The lines were easier than they’ve ever been in
recent history. Even Hall H had walk-in panels, and the wristbands allowed
people more freedom to leave if they wanted it. Picking up your badge: not as
onerous. I’ll say here that I did hear complaints from mostly first-timers
about being shut out of panels after failing to anticipate their multiple-hour
waits, so bear in mind you’re hearing my fatalistic veteran’s perspective. But overall I
think a lot of us would agree that one of the worst aspects of SDCC was not
that bad this year.
Exclusives.
I can’t really speak to this. I did see someone
break down in sobs over some kind of exclusives line kerfuffle. I also failed
to procure a collectible for one of my best friends, but only because she
didn’t ask until Saturday. And as I mentioned earlier, I waited in a Preview
Night line only to be told they took cash only. I saw the usual
lines and disgruntled faces around Mattel and Hasbro. But most people I know
got what they wanted, or just skipped the whole ordeal. The fact is, it’s
pretty rare for any SDCC exclusive to stay exclusive – even when they wash up
on Ebay at inflated prices, those prices tend to drop quickly – so I think a
lot of attendees aren’t as life-or-death about it at this point.
Preview Night.
This year I was hit with an immediate ennui
walking through the aisles. I waited for that accelerating thrill to course
through my veins – and it didn’t. Partly this is because I know I can buy
almost anything there somewhere else – and partly because I have been to so
many Comic-Cons at this point that finding fresh offerings is rare. You could
say that’s just me, but my overall feeling is that PN is not as much of a get
as it used to be. If you’re an exclusives fanatic, PN is probably a major deal
for you. If you like PN because of the ease of picking up your badge, well, the
other days are pretty easy for getting your badge as well. If you like it
because it’s not as crowded as other days – it’s gotten pretty crowded. That said, I will probably scream with outrage if I fail to get a Preview Night badge next year.
The Exhibit Hall.
Let’s start with the temperature. Last
summer it was humid and rather repellent at times. This year the ventilation
seemed much better and even the crowded areas were more comfortable. As for the
booths – as I said above, I’m a jaded attendee at this point who’s seen a
thousand vendors selling lanyards, spooky dolls, vintage Godzillas, woolly
mammoth paintings, Daryl Dixon tank tops, ancient Weird Tales back issues and
50% off graphic novels. So what do I know? You probably loved it. I did cart home an incredible pile of books,
so I’m not complaining. And I did think some of the photo ops were great.
Panels.
I think CCI continues to provide an ideal mix of
panels. I luxuriated in the abundance of science and comic book panels. Plenty
of you probably enjoyed the collectors’ panels or TV pilots or trivia games.
Hall H was epic this year. The selection was top notch. The actual content provided? Mostly it was killer – from
where I stood anyway – but an exception was a lot of the big Hollywood panels.
This is an unfortunate trend of the last few years; some of the biggest name
panels deliver up the barest bones content. They don’t make any interesting
announcements. They don’t put together any behind-the-scenes reels or sneak
peeks. The cast seems disengaged and counting the minutes till they can walk
off the stage. It all feels obligatory and flat, and frankly is a bit of a
pisser for fans who just traveled through 11 circles of hell to see that panel.
I realize the numbers have been run and SDCC marketing
doesn’t drive the ROI once thought. Hollywood isn’t quite as generous with us
as it used to be. But dialing in perfunctory panels doesn’t solidify fanbases.
It alienates them. And when someone does bring the thunder – like Star Wars –
that just shifts loyalties even more.
Swag.
Oh, was there some? I missed it. You hardier types who
endured the lines for certain panels probably picked up t-shirts in the Premium
room, but most of us left most panels empty-handed.
Offsites.
Some were good, some were a snoozer. Some wanted
attendees to jump through too many marketing hoops, like when I walked up to
Adult Swim (there was no line) and they stopped me and said I had to get out my
phone and register online first before I could take the 2 steps inside. Some
seemed to close quite early or maintain inconvenient hours. Given the massive
crowds in the area, it seems odd to invest in erecting an activation and then
keep it dark for most of the day or night. A lot of attendees who waited for
GOT said it wasn’t worth it; I couldn’t find anyone who did the AHS Hotel one
(and why didn’t AHS rent a few rooms in an actual hotel and do something
there?) and the Fear the Walking Dead seemed good, but many people didn’t know
about it. Assassin’s Creed looked fun.
Parties.
I skipped pretty much every “official” party so I
can’t talk here. Reactions seemed mixed. I think a lot of this comes down to
the ability of you and your friends to create fun wherever you are – which is a
summation of SDCC in general. If you wait for a party to electrify you, you’ll
probably be standing around awkwardly and wondering why all the Comic-Con
coverage makes the parties sound like a nerd Sodom and Gomorrah when they’re
more like a boarding school mixer for introverts.
Overall I thought Comic-Con went smoothly. “Smooth” may not be what most of you were
looking for and if you don’t have past Cons for comparison, you might
disagree. But while many of the usual inefficiencies prevailed, mostly the massive
beast that is the Con moved and roared as it was supposed to.
If you didn’t get out
of it what you hoped, my advice is what it’s always been:
- Be more proactive about creating your SDCC fulfillment instead of waiting for it to be dished up. The Con is too big and too busy for you to be a passive recipient. You have to decide what you want, find out where it is and do what you have to do to conquer it.
- Consider if SDCC really is for you. Maybe another Con is a better choice. Despite all the “Nerd Prom/Vegas/Mardi Gras” appellations associated with SDCC, many nerds and fans don’t find it that enthralling. Knowing that it’s not for you is a gift, because you can spare yourself the spending and stress the rest of us zealots go through.
One thing that’s changed is the personal significance
of each Con. There was a time when if you didn’t particularly care for the
panels or fought with your roommate or had some kind of major miss, you could
shrug it off and look forward to next year. With the odds going increasingly dire
in each badge sale, none of us can know for sure that we’ll be there in 2016 or
the year after that. That does lend a heightened emotional value to this or any
Comic-Con – an awareness this could be your last immersion in its glory for some time.
