It's time to be practical and pick an Early Bird room

22 JANUARY 2020

The Early Bird sale is live! Most of you already know what that is and how you feel about it; this blog post is for the rest of you.

Tender young first-timers have no idea of how grim the SDCC hotel lottery really is. All of the special luck and positive karma you normally have will fail you during that lottery, even if you lead a charmed life otherwise. A very few people wind up with downtown cream of the crop rooms; most get a distant room or nothing at all. There's the waitlist, there's the wrangling and trading and dealing of rooms that go on between attendees, but by and large it's just a horrendous and devastating process.

But then there's Early Bird. This opportunity - unsung, unloved but immensely useful - lets you book a room now. You need to pay up front and it's nonrefundable. The room won't be downtown but it will be on the shuttle route. You can book it and settle back, serene and secure from now until July, while the rest of us crawl over broken glass through hell. Just be aware: the Early Bird option will only stay live for a few weeks and then shut down before the lottery. So you can't wait and see how you do, then grab a room. You have to choose now. It's a quintessential Comic-Con dilemma, isn't it?

My hotel pick for Early Bird is once again Sheraton San Diego Hotel & Marina. It's a very quick shuttle ride up Harbor (just 3 miles so any Ubering isn't going to kill your wallet either) and you'll still feel reasonably close to the action. This hotel is better than what many of you will get in the lottery - so please consider it.

You can book your Early Bird room here.

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