The Internet went up in flames today when it was announced that Marvel would be skipping this year's San Diego Comic-Con. It wasn't an official announcement, but rather - what else - a random comment in a Facebook chat.
It was from "Guardians of the Galaxy" director James Gunn who said he "wasn't sure" if he would be at SDCC. "Marvel isn't going so I'm not sure I will either."
CCI pled ignorance: spokesperson David Glanzer said the panel schedule won't be planned until early May so they wouldn't know anyhow. But he also said, "It’s not unusual for a studio to miss a day or a studio to combine their presentation with another studio slot. As of right now, we haven’t heard anything."
Let's be honest - true as that may be, it would be very unusual for Marvel to skip SDCC. And this isn't the first year Marvel has flirted with not coming. While they had a reduced presence in 2011, they almost always show up in some capacity. So I wouldn't panic yet - although today's furor does point to how confident attendees feel in not only predicting but planning around traditional panel patterns.